ÖAW “No science, no answers!”

In 2025, Austria faced a crucial turning point as negotiations for the future Research, Technology and Innovation (RTI) budget approached. With public finances under considerable pressure, funding for science and research was at risk. Against this backdrop, the Austrian Academy of Sciences (ÖAW) launched a public awareness campaign highlighting the importance of investing in research and development as an investment in the future. With the powerful message “No Research, No Answers,” the campaign reinforced a simple truth: Research is part of the solution, not part of the problem. The idea of the campaign: Scientists take a much closer look than anyone else ever could.

 
 
 

Client

Österreichische Akademie der Wissenschaften

Credits

Executive Creative Direction: Alexander Hofmann
Senior Copywriting: Torsten Riefer
Senior Art Direction: Theresa Kerschner
Photography: Dominik Vejnik
Retouch: Mladen Penev
Production: ERNA